- KPIs are available once an ad campaign is complete.
- KPIs are media-channel specific.
- KPIs should be chosen from one metric for a campaign.
- KPIs are quantifiable over a period of time.
- A KPI is a measurement of success.
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- Google Ads – Measurement Certification Assessment Answers 2020
- Google Ads Measurement Certification Assessment Answers 2020
- You’re Serving On A Marketing Team For An Online Client, And You’ve Been Asked To Create A List Of Key Performance Indicators (KPIs) To Help Improve The Effectiveness Of A Current Online Ad Campaign. What Are Two Guiding Principles That Will Help You Create These KPIs? (Choose Two.)