(A) Position Tracking — to track their rankings down to neighborhood level and discover local competitors
(B) Keyword Magic Tool — to discover local keywords
(C) CPC Map — to obtain city-level average CPC rates in their industry
(D) On-page SEO checker — to optimize URLs based on top 10 SERP results for their city
(E) Listing Management — to make sure their local listings are consistent and up to date
(F) Traffic Analytics — to check how much traffic they get from a specific city.
(G) SEO content template — to create a new piece of content that would rank well in the chosen city
(H) Topic Research — to gather city-specific ideas for a content campaign