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- Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
- Use extremely loud music: Loud noises attract attention and can help give your ad more views.
- Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
- Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.