True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

(A) True, the majority of your tests should be successful.

(B) True, you should never have over a 50% failure rate with your tests.

(C) False, the purpose of a test is to prove or disprove your hypothesis.

(D) False, you need to perform enough tests that more than 50% fail.

Leave a Reply

Your email address will not be published. Required fields are marked *