First View Promoted Video Carousel Video Website Cards Promoted Trend

Earnings calls Product launches Fashion shows Shareholder proxy votes

Within the timeline, on someone’s profile, and at the top of relevant search results pages Only within the timeline On the sidebar of twitter.com, in

To remarket to their existing customer base To drive increased conversation with their audience To increase their app installs To optimize the existing assets

Feature professionally produced videos (no user-generated content) Require Tweet copy Are billed only when someone follows your account Offer pre-roll video across 200+ of the

Nielsen Demo Guaranteed (US only) Fixed Pricing Twitter “Best Price” matching algorithm Through the Auction — Biddable

Broadcast Both Broadcast and Event Page Neither Broadcast nor Event Page Event Page

The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign One specific time

Make an impact early Put your brand front and center Keep it short and simple Videos with a concise message within the first 3 seconds

A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers A type of Video