One month 7 days Forever 24 hours
Only important if you’re a service-area business Not as important as it used to be Not needed if you have a website Basically your new home page
Only negative reviews Every single review Only positive reviews Only a few positive and a few negative
4.5 to 4.8 A perfect 5.0 4.2 to 4.5 4.8 to 5.0
A foundational signal The most powerful ranking signal Links that point to your business
Read your content out loud. Keep it short and sweet. Make sure it’s not a duplicate. Include the cities you service.
Event sponsorships Local meetups All of the listed Local bloggers Neighborhood watch sites