Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels?

  • Multiple channels survey only ad-exposed groups of users.
  • Multiple channels aggregate all your data into a single view.
  • Multiple channels consolidate campaign data for actionable insights.
  • Multiple channels may use different tools to measure brand lift.

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