Sara’s A Marketing Executive For An Online Clothing Retailer. She’s Focused On Data-Driven Measurement To Drive Sales Of Her Company’s Clothing Lines. She Turned To Google’s Automated Machine Learning To Help Her Company Gain A Competitive Advantage In The Marketplace. What Does Sara Do To Succeed At Automation?

  • She needs to learn the data models used by Google’s automation systems.
  • She needs to choose a CRM that can process the data from Google’s automated machine learning.
  • She needs to assign data values to her manual optimization processes in real time.
  • Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

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