Microsoft Advertising Certified Professional Exam Answers 2020

  1. What Are Benefits Of Syndication? Choose All That Apply
  2. You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?
  3. Microsoft Advertising Intelligence Allows You To Build Multiple Types Of Reports. True Or False?
  4. What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose all that apply.
  5. Microsoft Advertising Editor Can Be Used To Manage Campaigns And Review Performance Metrics. True Or False?
  6. What Level Of Data Can You Export In Microsoft Advertising Editor?
  7. Remarketing Audiences Allow You To Serve Ads To Previous Visitors Of Your Website. True Or False?
  8. Price Extensions Are Ad Extensions That Display Product Reviews. True Or False?
  9. With Microsoft Advertising Editor, You Can Export What Level Of Data?
  10. Microsoft Advertising Editor Is The Only Place To Use The Google Ads Import Tool. True Or False?
  11. What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2) (Version 2)
  12. Automated Rules Can Only Be Applied At The Account Level. True Or False?
  13. Building Remarketing Lists With The UET Tag Allows Advertisers To Target Their Audience For Which Purpose? Choose All That Apply
  14. You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
  15. Which Reports Would You Pull To Better Understand How Sitelinks Are Impacting Campaign Performance? Choose All That Apply.
  16. The Competition Tab In Microsoft Advertising Gives You What Two Functionalities? (Select 2)
  17. Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
  18. In Addition To Reviewing The Recommendations Tab, How Else Might You Find Data For Optimizing Your Campaigns? Choose All That Apply
  19. Which Of The Following Aspects Of Microsoft Advertising Editor Can You Customize?
  20. It Is Not Possible To Copy A Campaign From One Account To Another Within Microsoft Advertising Editor. True Or False?
  21. Recent Updates To The Microsoft Advertising Editor Are The Following:(Version 2)
  22. Which Microsoft Advertising Editor Function Would You Use To Create A Custom Filter?
  23. Keyword Planner Is A Research Tool That Provides Which Kinds Of Insight?
  24. A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query For Your Ad To Display. True Or False?
  25. You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?
  26. Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
  27. What Is An Example Of Layering Remarketing Along With Audience Exclusions?
  28. You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
  29. You Can Find Quality Score Data In Your Performance Reports And Keywords List. True Or False?
  30. With LinkedIn Profile Targeting, You Can Target Customers Based On What Criteria? (Type 2)
  31. When Using Dynamic Search Ads, What Happens After You Create Specific Ad Text For Your Relevant Targets?
  32. In-Market Audiences Are Lists Of Potential Customers Curated By You, The Advertiser. True Or False?
  33. An Expanded Text Ad Can Contain 3 Ad Titles, 2 Ad Descriptions And URL Paths. True Or False?
  34. Choose 3 Targeting Options That Would Allow You To Serve Ads To Potential Customers Who Meet Specific Criteria.
  35. How Many UET Tags Must You Place On Your Site To Track Multiple Campaigns?
  36. The Microsoft Advertising Intelligence Excel Plugin Is A Free Tool For Keyword Research. True Or False?
  37. Which Of The Following Ideas Should You Consider Implementing When Writing Your Ad?
  38. Best Practices For Using Automated Bid Strategies Include The Following: (Select 2)
  39. What Are Two Best Practices For Monitoring Performance Of The Microsoft Search Partner Network(Syndication)? (Select 2)
  40. Microsoft Advertising Editor Allows You To Work And Make Changes Online Only. True Or False?
  41. The Microsoft Advertising Editor Keyword Research Feature Can Help You:
  42. Exclusions You Set At The Ad Group Level Will Be Applied To Your Entire Campaign. True Or False?
  43. Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply
  44. Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
  45. Dynamic Search Ads Are Most Appropriate For Which Two Types Of Advertisers? (Select 2)
  46. Each Campaign You Create Will Have Its Own ________.
  47. Coho Winery Wants Their Ad To Display For The Keyword Cabernet Sauvignon Only When A Customer’s Search Query Matches Their Keyword Exactly, Including Some Close Variants, With No Extra Words. Which Keyword Match Option Should They Select?
  48. LinkedIn Profile Targeting When Used With ‘Target And Bid’ Target Setting Will Narrow Your Ad’s Audience. True Or False?
  49. With Call Extensions you can do the following: (Select 2)
  50. You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
  51. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  52. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  53. With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
  54. What is the best question to ask yourself when considering how to create a positive landing page experience?
  55. How many levels of organization are contained within the Hotel Ads structure?
  56. Why is it important to choose the right keywords? (Select 2)
  57. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
  58. Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
  59. Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?
  60. From where can you export data in Microsoft Advertising Editor?
  61. Which of these Scripts options are available to you in Microsoft Advertising?
  62. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
  63. Which of the following ideas should you consider implementing when writing your ad?
  64. Best practices for using automated rules include the following: (Select 3)
  65. What is an example of a remarketing exclusion along with remarketing targeting?
  66. The only way to use Hotel Ads is to sign up with your account manager. True or false?
  67. You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
  68. In-market audiences can be imported from Google Ads campaigns. True or False?
  69. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
  70. Which feature should you use to create a custom filter that shows items with different attributes?
  71. Which of the following can you customize in Microsoft Advertising Editor?
  72. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
  73. If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
  74. What are two ways you can advantage of audience targeting? (Select 2)
  75. Price Extensions are a pay-per-click extension that display your products or services. True or false?
  76. With Microsoft Advertising, you can export which kinds of campaigns?
  77. Each campaign you create will have its own ___________.
  78. If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?
  79. What needs to happen before you import your custom audiences into Microsoft Advertising for remarketing?
  80. LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?
  81. The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?
  82. With LinkedIn Profile Targeting, you can target customers based on what criteria?
  83. The keyword research feature can help you:
  84. Recent updates to the Microsoft Advertising Editor are the following:
  85. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  86. It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
  87. What are the three categories of attributes for ad customizer feeds?
  88. In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
  89. Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
  90. Automated rules can only be applied at the campaign level. True or false?
  91. What are the benefits of having an upgraded URL?
  92. With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
  93. Where can you select different options depending on whether you have one or multiple accounts?
  94. Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.
  95. What is a keyword bid?
  96. Where might your Microsoft Audience Ads be displayed?
  97. How many managing customers can you grant access for on your account? (And likewise remove?)
  98. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
  99. What is the main benefit of syndication?
  100. With pay-per-click search advertising, when are you charged?
  101. Which of the following might generate invalid clicks? (Select 2)
  102. Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
  103. Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
  104. You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
  105. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
  106. How many tags must you place on your site to track multiple campaigns?
  107. Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
  108. Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
  109. A best practice for updating UET tags on your website is:
  110. A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
  111. What are two ways to import a file? (Select 2)
  112. When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
  113. Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
  114. The Competition tab in Reporting gives you what two functionalities? (Select 2)
  115. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  116. With search advertising, what happens when a customer clicks your ad? (Select 2)
  117. A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
  118. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
  119. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
  120. Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
  121. Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
  122. Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?
  123. In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
  124. How do bid adjustments (modifiers) affect the display of your ad?
  125. Which Microsoft Advertising functionality policies must advertisers adhere to?
  126. Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
  127. What do you call words or phrases that trigger ads when they match a customer’s search query?
  128. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
  129. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)
  130. Looking at traffic history is one way to improve your bidding strategy. True or false?
  131. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  132. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  133. What bid strategies are currently available for bid optimization? Choose all that apply.
  134. What are the campaign and image limits with Google Import for Audience Campaigns?
  135. What is the main advantage of using dynamic text in your ads?
  136. Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
  137. Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?
  138. A custom audience is a type of remarketing list. What is NOT required to set this up?
  139. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
  140. What is the key tactic in optimizing your PPC ads?
  141. You can now receive billing alerts and monthly invoices via email. True or false?
  142. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
  143. You want to track your search advertising budget and spend. Which report group should you select?
  144. Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?
  145. You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
  146. The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.
  147. Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
  148. What are two best practices for monitoring performance in Syndication networks? (Select 2)
  149. Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?
  150. You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
  151. An Expanded Text Ad can contain 3 ad titles, 2 ad copies and URL paths. True or false?
  152. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
  153. How might using Multi-User Access for sign up be useful for your agency or business?
  154. Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
  155. Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?
  156. Keyword Planner is a keyword research tool that provides which kinds of insight?
  157. Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  158. With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
  159. Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
  160. If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
  161. What Are Two Methods To Import A File In Microsoft Advertising Editor? (Select 2)
  162. If You Are Unable To Find Your Ad In The Bing Search Results Pages, Why Should You First Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?
  163. You Want To Track Your Search Advertising Spend Over Time. Which Report Group Should You Select?
  164. Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
  165. What Data From Microsoft Advertising Intelligence Might You Use To Adjust Bids And/Or Bid Adjustments? (Select All That Apply)
  166. Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
  167. Investment Per Device (Desktops/Laptops, Tablets And Smartphones) Can Be Controlled By Bid Modifiers Within What Range? (Select 2)
  168. Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?
  169. A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?