India has become greatly more brand attentive when distinguished to what it was a few years back. In the previous days, brand was clearly related with cost and people declined to buy branded clothes only for this reason. Today, people have acquired information to relate brands with their quality. They ask for particular brands they deal with that have good name in the society in the product line.
Specifically when it comes to footwear and apparels, high alertness and knowledge of fashion makes people go in for brands that have well traditional themselves in the market. This flow has become more of a status symbol which people crave for even during normal times.
The style signatures created by such brands have huge value in the minds of people adding cost to the trend locate in peoples mind. Adidas, the international apparel brand which is one such signature brand. We will discuss in detail about the cost of investment and space requirement for becoming and enhancing a Franchise of Adidas in India.
1. Becoming an Adidas Franchise is a reasonable business decision
Adidas doesn’t need any kind of introduction. The brand is such an well-established one that it has its own fan following and customers who does not attempt buying apparel and footwear of any other brand. Be it the quality or the design, Adidas not only provides all that is the present trend but also generates trend that are followed by other competitive. This way, it works as the leader in setting trends to many in the field dealing with marketing similar products.
Adidas as a powerful brand has been utilizing the sports accessories sector for many years now though some brands tried to settle themselves as competition to Adidas. However, incapable to match the quality and price contributing that Adidas provided, many brands faded with time. This has made Adidas an undisclosed pioneer in the sports accessories and apparels industry till date.
Anyone who wants to become a Franchise for the Adidas brand has the brand name as the first and leading selling point. The brand expresses volumes about itself avoiding the essentiality for carrying out any marketing operation or brand organizing activities. This makes the life of the Franchise simple to focus on just selling and perfectly servicing the existing customer base.
2. Cost of Investment and Space requirements to turn into an Adidas franchise in India
The cost requirement for flattering an Adidas Franchise is nearly 30 lakhs to 50 lakhs. This cost is all-embracing of whatever marketing cost is desired in the specific area of opening the Franchise. The cost also comprises cost of fixtures in the showroom, invest towards dealership, inside decorations as per Adidas requirements and furniture requirements in the Franchise showroom.
Adidas suggests opening a Franchise in main market areas and shopping malls which has the potential to fascinate crowds of people. The minimum space requirement prescribed by Adidas for opening a Franchise showroom is 1000 Square feet to 1500 Square feet.
3. Probable Return on investment
People who become a Franchise for Adidas can anticipate the break even in 2 years. Keep in mind this break even period is entirely based on many factors like contacts settled and sales potential for development of the area in which the Franchise showroom is opened among many other factors.
Adidas India Marketing Ltd,
Plot No-93 Institutional Area, Sector-32, Gurgaon
Landline phone No.: 0124 4569100
Fax No.: 0124-4569160
The return on investment in the time of first few years can be anywhere between 15% and more based on the intentions and business effectiveness of the Franchise owner. Apply for an Adidas Franchise by filling in the form available for the goal in their official website and become the influential Franchise of Adidas, one of the best international brands in India.