Yandex Direct Certification Answers 2020

How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?

  • They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC.
  • They are not used in CTR or CPC calculations for the original keyword.
  • They are not included in CTR calculations, but affect CPC just like clicks and impressions for the original keywords.

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