Yandex Direct Certification Answers 2020

An Advertiser Wants To Increase The CTR Of Her Ad Without Raising Her Bids. What Would You Recommend That She Do?

  • Write in all capital letters to highlight information about discounts and promotions.
  • Change her bidding strategy.
  • Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.

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