Amazon Sponsored Ads Foundations Certification Assessment Answers 2020

  1. Sponsored ads are generally used for which objective?
  2. If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
  3. Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use? Select All Correct Responses.
  4. Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?
  5. If an advertiser’s goal is for campaign efficiency,a which ASINs should they avoid using? (Select 2)
  6. True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
  7. Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?
  8. Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?
  9. Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?
  10. True or false? Cancelled orders are not included in sales attribution metrics.
  11. Which best defines a parent ASIN?
  12. BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?
  13. If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?
  14. Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?
  15. Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)
  16. True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
  17. Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?
  18. Which of the following options can be used to manage a sponsored ad campaign? Select All Correct Responses.
  19. Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)
  20. True or false? A minimum of 4 product images is suggested for a product to be retail ready.
  21. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
  22. Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
  23. Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
  24. Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.
  25. Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?
  26. SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case? Select All Correct Responses.
  27. What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
  28. Which of the following is an example of a brand halo conversion?
  29. True or false? Sponsored ads are bought by impression (CPM).
  30. Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
  31. Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?
  32. Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
  33. LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?
  34. Which of the following will notify advertisers when their campaign has run out of budget during the day? Select All Correct Responses.
  35. What does it mean for a product to be considered retail ready?
  36. Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?
  37. How is advertising cost of sales (ACOS) calculated?
  38. Which of the following best indicates a high-performing, efficient campaign?
  39. In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?
  40. Which of the following search terms would be considered a phrase match for the keyword “cat litter?”
  41. Which of the following ACOS indicates the more efficient advertising campaign?
  42. In which of the following situations should an advertiser consider using automated bidding?
  43. Which best describes Sponsored Brands?
  44. Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
  45. What is the minimum star rating a product should have to be considered retail ready?
  46. Which of the following search terms would be considered a broad match for the keyword “artist easel?”
  47. True or false? Optimizing the enhanced content section can improve organic SEO.
  48. True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.
  49. Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
  50. Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?
  51. Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?
  52. Which of the following is true regarding product variations? (Select 2)
  53. Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?
  54. GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
  55. Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
  56. What is the minimum number of customer reviews a product should have to be considered retail ready?
  57. Which of the following chaoices would likely require the highest bid amount?
  58. Which keywords may offer a larger amount of impressions with higher search volume?
  59. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
  60. Examine this product detail page. Which of the following elements is not retail ready?
  61. Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?
  62. Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?
  63. Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses.
  64. Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to raeduce the amount of clicks they are paying for?
  65. Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses
  66. Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responses.
  67. Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses.
  68. If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
  69. True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
  70. With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?
  71. True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.
  72. True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
  73. TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?
  74. GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
  75. Which of the following is an optimal main image?
  76. True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.
  77. Which of the following is NOT included in the retail readiness checklist?
  78. Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
  79. Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
  80. Which of the following is included on a product detail page? (Select 2).
  81. Which two variables are used by the auction to determine which ad will display?
  82. ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?
  83. After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this? Select All Correct Responses.
  84. Which sponsored ad can use automatic targeting?
  85. BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?
  86. A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that? Select All Correct Responses.
  87. Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
  88. Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.
  89. Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?
  90. Which of the following search terms would be considered an exact match for the keyword “artist easel?”
  91. How can Accent Athletics edit more than one live Sponsored Products campaign at the same time? Select All Correct Responses.
  92. Why might an advertiser bid on brand keywords?
  93. Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)
  94. Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)
  95. Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?