Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at the same audience. Ads used in brand lift, on the same channel, and directed at the same audience. Ads used in identical ways, on the same channels, and directed at the same audience.

  • Tag Manager
  • Search Ads 360
  • Surveys
  • Data Studio
  • Display & Video 360

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