Yandex Direct Certification Answers 2020

Your Client, SuperAirPlus, Is A Flight Metasearch Site. Can Your Client Use Competitors’ Brand Names In Their Keywords And Ad Texts?

  • Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
  • Yes, Yandex advertising requirements allow this.
  • Competitors’ brands can be used in keywords, but not in ad texts.

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