Your Client, SuperAirPlus, Is A Flight Metasearch Site. Can Your Client Use Competitors’ Brand Names In Their Keywords And Ad Texts?
- Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
- Yes, Yandex advertising requirements allow this.
- Competitors’ brands can be used in keywords, but not in ad texts.