SEMrush SMM Fundamentals Exam Answers 2020 True Or False? You Should Use KPIs Or Metrics To Determine Your Social Media Campaign’s Success Only If Your Business Goal Is Sales. SMM Fundamentals November 3, 2020 by Team Investfasto True False Post navigation True Or False? Since Salespeople Operate From Their Personal Profiles, They Can Engage And Connect With Anyone, And They Should Take Advantage Of This Opportunity To Expand Their Network And Expose Their Company’s Content To A Larger Audience.Mark The True Statement.