An Online Store Wants To Offer A Discount To Previous Customers. How Can They Target This Audience?
- Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.
- Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.
- Set retargeting for users who added items to their cart.